The Fashion Files
Drama Ensues at 50th & France
Business partners Courtney Smallbeck and Brynn Idelkope own Drama, a boutique offering interesting, affordable pieces that take ordinary outfits to the next level.
Just when you think you’ve had enough drama for the day, a boutique by the same name moves in and makes you want more. Drama, a clothing boutique for women, recently relocated from Uptown to downtown Edina. France Avenue is a fabulous fit for the dainty duo that co-owns the store. Co-owner Courtney Smallbeck is thrilled by the fabulous fashionista foot traffic the store is experiencing already. "There's a wonderful energy at 50th & France," Smallbeck said. "So many beautiful boutiques, and we’re happy they’re now our neighbors." "Uptown is more about drinks and dinner and maybe that cute dress in the window," business partner Brynn Idelkope elaborated. "This area is about more serious shopping, a shopping destination." Smallbeck interjects…
