Edina Realty Names New CEO

Bob Peltier, the brokerage firm's outgoing head, led the company in its recovery after the housing crash.

Greg Mason. Credit: Edina Realty.
Greg Mason. Credit: Edina Realty.
Edina Realty Home Services has replaced its longtime president and CEO, Bob Peltier, who will remove himself from day-to-day operations and become chairman emeritus, the Edina-based residential real estate company announced Monday.

Owned by Berkshire Hathaway, Edina Realty Home Services is the parent company of the Edina Realty brokerage. With about 60 real estate offices throughout Minnesota and western Wisconsin, Edina Realty registered more than $7.2 billion in sales in 2013.

Greg Mason, Edina Realty Home Services' general counsel, took over as CEO effective Monday.

Peltier, who began his real estate career in 1978, had been the company's CEO since 2009.

In a note to employees, he said that, after suffering a stroke in 2008, his goal was to strengthen the company as it recovered from the hardship of the housing crash.

“I made a promise to see things through until I felt greener pastures were upon us. I am now confident that the timing is right for a leadership change,” he wrote, according to the Star Tribune. “Edina Realty will always be a part of me, and I’m happy to continue serving as chairman emeritus as I spend more time with my wife, kids and grandkids.”

Mason is also a longtime employee of Edina Realty Home Services, where he has worked since 1986 in various capacities.

“Bob and I have worked together for many years and his strategic insight and vision have been at the center of Edina’s unparalleled success,” he said in a statement. “He attracted and inspired a team of immensely talented executives, agents, sales managers and employees. I look forward to leading Edina Realty to its next stage of growth and performance, supported by our world class management team.”


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