Edina's three municipal liquor stores are facing increased competition from super-sized discounters such as Liquor Boy, which opened last year in St. Louis Park.
But Steve Grausam, the director of operations at Edina’s liquor stores, told the Star Tribune that rebranding and remodeling campaigns—including the $300,000 renovation of the Southdale Liquor Store—are helping Edina keep the money flowing to support the city's golf course, parks department, ice arena and pool.
“Our residents need to know that’s what they’re supporting by shopping here,” Grausam told the paper. “We’re doing a better job of promoting the community aspect now.”
The city's liquor stores bring in $1 million per year for Edina.
Grausam said Edina saw a drop in sales after the opening of Liquor Boy and of a Trader Joe’s Wine Shop on France Avenue, but that the city has since recovered, with revenues up 4 percent so far this year.
“We’re not weak or financially strapped," Grausam said.