Business & Tech

Wedding Dresses Trashed as Boutique Closes

Crews reportedly coated designer dresses with red paint and threw them in a dumpster.

A 50th & France bridal boutique reportedly destroyed thousands of dollars of designer merchandise this past weekend, according to FOX 9.

The Edina  store recently shuttered its doors, which included a crew of workers destroying designer wedding dresses and other assorted merchandise. Witnesses reported seeing dresses covered in red paint and tossed into a dumpster near the store.

FOX 9 spoke with witnesses, who were disgusted by the company's actions:

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”When I inquired at the store I was told that 'corporate' ordered that all the remaining inventory be destroyed,” (Sheila) Roth said. “When I asked why the dresses hadn't been donated, I was told that it had something to do with the contracts with the labels. I found this surprising since I have shopped discount retailers where labels are always cut out of garments.”

President Patrick Walsh said in a statement the company has donated gowns in the past, but not damaged goods.

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The company announced plans to close its 19 U.S. locations last fall, citing the business climate as the main reason.

"After nearly 65 years of serving some of America's most beautiful brides, we have made the difficult decision to bring our business to a close," reads a statement on the company's website.

Brides or wedding party members who might have purchased custom-ordered merchandise and not picked it up in time are instructed to email customerservice@priscillaofboston.com or call 800-970-9205.


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